The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

Pedigree Selfie STIX

Agency Colenso BBDO / Auckland

Client Mars


Mobile Apps

Annual ID


2018 Awards

Total Points: 25

Gold Pencil



Colenso BBDO / Auckland

Production Company

Finch / Auckland
Franklin Road / Auckland
Blockhead/Department of Post / Auckland

Media Company

MEC Wavemaker / Auckland


Laban Dickson

Chief Creative Officer

Nick Worthington
Levi Slavin


Ginny Loane

Creative Director

Kim Ragan
Maria Devereux

Creative Technologist

David Arcus


Dean Pomfrett

Executive Creative Director

Dan Wright

Agency Producer

Natasha Gill
Alex Gillespie

Digital Artist / Multimedia

Tim Freeman
Will Thorrat

Music / Sound

Katie Scott


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