The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

Rule The Road

Agency Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York

Client Volkswagen of America


Mobile Apps

Annual ID


2018 Awards

Total Points: 2




Deutsch / Los Angeles

Production Company

Steelhead / Los Angeles
The Mill / New York

Chief Creative Officer

Pete Favat

Creative Director

Heath Pochucha
Zaid Al-Asady

Executive Creative Director

Todd Riddle

User Experience Designer

Rich Stewart
Alex Vejnoska
David Guerra


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