The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

Magenta Unleashed

Agency Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Client Deutsche Telekom


Experiential / Augmented Reality (AR)

Annual ID


2018 Awards

Total Points: 15

Silver Pencil



Saatchi & Saatchi / London

PR / Marketing Agency

Proud Robinson / Brighton

Media Company

MediaCom / Düsseldorf

Chief Creative Officer

Kate Stanners

Creative Director

Franki Goodwin
Will John

Executive Creative Director

Jan Teulingkx

Agency Producer

Lisa Mason

Creative Team

Tom Cleeland
Will Millner
Harriet Ronn
Barney Spiro

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