The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

Unseen Stars

Agency BBDO / New York + ObscuraDigital

Client GE


Experiential / Live Events

Annual ID


2018 Awards

Total Points: 15

Silver Pencil



BBDO / New York

Production Company

Obscura Digital

Chief Creative Officer

David Lubars
Greg Hahn

Executive Creative Director

Michael Aimette
Marc Melzer


Crystal Feldman


Joshua Brott

Sound Designer

Lucy Shells

Agency Producer

David Rolfe
George Sholley
Adrienne Katz
Mo Twine

Technical Producer

Andrew Plourde
Jim Ellis
Joe Martin

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