The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

Szechuan Sauce Returns.

Agency We Are Unlimited / Chicago + Golin / Chicago + DDB / New York

Client McDonalds Corporation


User-Generated Content

Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



We Are Unlimited / Chicago
DDB New York / New York

PR / Marketing

Golin / Chicago

Chief Creative Officer

Ari Weiss
Toygar Bazarkaya


Mason Adams

Creative Director

Vic Sanchez
Jon Morgan

Sound Designer

Paxson Helgesen

Agency Producer

Jon Ellis


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