The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

More Than 70%

Agency J.Walter Thompson / Sao Paulo

Client Instituto AzMina


Innovation in Branded Entertainment

Annual ID


2018 Awards

Total Points: 2




J.Walter Thompson / Sao Paulo

Production Company

Satélite Áudio / São Paulo

Art Director

Gabriella Marcatto

Chief Creative Officer

Ricardo John
Rodrigo Grau

Creative Director

Renata Leão


Marcus Prado

Executive Creative Director

Humberto Fernandez

Agency Producer

Marcia Lacaze
Carolina Florentino

Creative Team

Breno Ferreira


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