The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

More Than A Game

Agency adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London

Client FIFA


Innovation in Branded Entertainment

Annual ID


2018 Awards

Total Points: 2




adam&eveDDB / London
Trim / London

Production Company

Smuggler / London
The Mill / London
Factory / London

Media Company

Starcom / London

Chief Creative Officer

Richard Brim

Creative Director

Paul Knott
Tim Vance

Agency Producer

Christopher Battye
Sian Parker

Creative Team

Jonas Roth
Rasmus Smith-Bech


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