The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

More Than A Game

Agency adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London

Client FIFA

Category

Innovation in Branded Entertainment

Annual ID

OS_BE18124M

2018 Awards

Total Points: 2

Merit

Credits

Agency

adam&eveDDB / London
Trim / London

Media Company

Starcom / London

Production Company

Smuggler / London
The Mill / London
Factory / London

Agency Producer

Christopher Battye
Sian Parker

Creative Director

Paul Knott
Tim Vance

Chief Creative Officer

Richard Brim

Creative Team

Jonas Roth
Rasmus Smith-Bech

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