The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

Breaking 2

Agency Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York

Client Nike


Innovation in Branded Entertainment

Annual ID


2018 Awards

Total Points: 15




Wieden+Kennedy / Portland

Media Company

Mindshare / New York

Production Company

Dirty Robber / Los Angeles
National Geographic Studios / New York
Uncle Toad's Media Group / Los Angeles


Jessica Young


Brett Nicoletti (Lead Editor)
Brady Hammes
Marshal Morse
Kevin Barth
Oliver Riley Smith


Jason Puris (Executive Producer)
Chris Uettwiller (Executive Producer)
Nick Frew (Executive Producer)
Jeff Hasler (Executive Producer)
Brian Lovett (Executive Producer)
Betsy Forhan (Executive Producer - National Geographic Channel)
Mark McCambridge (Executive Producer - Nike)
Kathlyn Horan
Jess Conway (Co-Producer)
Jordan Velarde (Executive Producer)
Chris Steblay
Jake Burack
Jamie Qualtrough (Post Producer)
Victor Buhler (EIC Production)
Andrew Sachs (Line Producer)


Brian Reitzell


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