The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

Quest to LEGOLAND

Agency VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum

Client LEGOLAND Florida

Category

Innovation in Branded Entertainment

Annual ID

OS_BE18131M

2018 Awards

Total Points: 2

Merit

Credits

Agency

VML / New York
The ZOO / Mountain View

Production Company

MediaMonks / Hilversum

Chief Creative Officer

Debbie Vandeven
Mike Wente

Creative Director

Laurie Hollar
Harsh Kapedia

Creative Technologist

Craig Elimeliah

Creative Team

Julia Mooradian
Cindy Morales
Peter Chobanian
Sanya Deshpande

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