The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Intellectual Property

The Immunity Charm

Agency McCann Worldgroup India / Mumbai + McCann Health / Delhi

Client Ministry of Public Health, Afghanistan


Physical Product

Annual ID


2018 Awards

Total Points: 25

Gold Pencil



McCann Worldgroup India / Mumbai
McCann Health / Delhi
McCann Health Global / Washington DC

Chief Creative Officer

Prasoon Joshi

Chief Marketing Officer

Harshit Jain

Creative Director

Soumya Shiva Nagabhushan

Executive Creative Director

Prateek Bhradwaj

Product Manager

Kamya Elawadhi

Content Strategist

Dan Carucci

Creative Team

Vaibhava Bhatnagar
Urvashi Das

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