The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Intellectual Property

Xbox Design Lab Originals: The Fanchise Model

Agency McCann / London + MRM/McCann / London + Craft/McCann / London

Client Microsoft

Category

Integrated Digital & Physical Product

Annual ID

OS_IP18008G

2018 Awards

Total Points: 25

Gold

Credits

Agency

McCann London / London
McCann World Group UK / London
HELLOWORLD / Detroit
Ayzenberg / Seattle

Production Company

MRM/McCann / London
Craft/McCann / London
FOREAL / London

Agency Producer

Karen Crum
Rob Smith
Sailesh Jani
Sergio Lopez
David Smith
Jess Byatt

Editor

Andrew Tusabe
Paul Jenkinson

Illustrator

Foreal n/a

Producer

Charlotte Walters
Tom Oliver
Lynne Carter
Charlotte La Torre
Sophie Grierson
Alice Parker
Clare Mann
Mandy Wilson
Paul Gillespie
Doris Tydeman
Liam White
Ellis Faint
Craig Cameron
Francisco Penedo
Anna Curtis

Creative Director

Sanjiv Mistry
Jamie Mietz

Chief Creative Officer

Rob Doubal
Laurence Thomson

Digital Artist / Multimedia

Nick Cook
John Martin
Rob McDonald

Creative Team

Jacob Björdal
Jim Nilsson

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