The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Intellectual Property

Samsung SmartSuit

Agency Cheil / Amsterdam

Client Samsung Benelux


Integrated Digital & Physical Product

Annual ID


2018 Awards

Total Points: 10




Cheil Amsterdam / Amsterdam

Media Company

Starcom Nederland / Amstelveen

PR / Marketing

Glasnost / Amsterdam

Production Company

Eyeforce / Amsterdam
Woodwork / Amsterdam

Agency Producer

Pirke Bergsma


Bob van de Gronde
Noel Schoolderman
Arthur Neumeier


Johannes de Jong
Milan Scholma
Jos Wabeke
Tomas Kamphuis


Matthijs van Schie
Egon Feiner
Aemilia van Lent

Executive Creative Director

Thijs de Boer

Content Strategist

Roen Roomberg

Digital Artist / Multimedia

Charlie Feld

Music / Sound

Terry Devine King

Technical Producer

Mario Piepenbrink

Creative Team

Pepijn Spanjerberg
Norman Groenewegen


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