The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Intellectual Property

Destiny 2 Ghost Skill

Agency AKQA / San Francisco

Client Activision


Integrated Digital & Physical Product

Annual ID


2018 Awards

Total Points: 2




AKQA / San Francisco

Chief Marketing Officer

Gavin McLeod

Chief Technology Officer

Chris Marsh

Creative Director

EB Davis

Information Architect

Miguel Alvarado

User Experience Designer

Nicolas Carey

Creative Team

Thijs van de Wouw
Gearoid O'flynn


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