The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

The Pedigree Child Replacement Programme

Agency Colenso BBDO / Auckland

Client Mars


Print / Flat & Dimensional

Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



Colenso BBDO / Auckland

PR / Marketing

Impact PR / Auckland

Production Company

Exit Films / Auckland
Franklin Road / Auckland

Media Company

Starcom NZ / Auckland

Art Director

Andre Sallowicz


Simon Vicars

Chief Creative Officer

Nick Worthington


Dean Pomfrett


Will Bailey

User Experience Designer

Craig Thompson
Tim Freeman

Agency Producer

Serena Fountain-Jones
Jen Storey

Digital Artist / Multimedia

David Arcus
Tim Freeman
Will Thorrat


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