The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

Fight for Territory

Agency DDB Group New Zealand / Auckland

Client Lion


Ambient Media / Billboards & Transit - Campaign

Annual ID


2018 Awards

Total Points: 2




DDB Group New Zealand / Auckland

Chief Creative Officer

Damon Stapleton

Creative Director

Brett Colliver
Mike Felix

Executive Creative Director

Shane Bradnick

Agency Producer

Judy Thompson
Alva Waldron


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