The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

Desert Roulette

Agency Rethink / Toronto/Montreal/Vancouver

Client WestJet

Category

Ambient Media / Live Events

Annual ID

OS_DI18065M

2018 Awards

Total Points: 2

Merit

Credits

Agency

Rethink / Toronto/Montreal/Vancouver

PR / Marketing

Edelman / Toronto

Production Company

Westbury National Show Systems Ltd. / Toronto
studio m / Toronto
The Vanity / Toronto
Vapor RMW / Toronto

Editor

Jeremy Sedge

Photographer

Ray Dumas
Simon Shochet

Producer

Cat Dumas
Kyle Hicks
Ron Zeeman
Mike Mills
Heidi Burbela
Luke Bellissimo
Stephanie Pennington
Kat Stewart

Sound Designer

Julian Rudd

Content Strategist

Darren Yada
Leah Gregg

Digital Artist / Multimedia

Andrew Exworth

Product Manager

Hailey Brooks
Emily Yaeger

Creative Team

Sean Cochrane

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