The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

Swear Like a Mother

Agency CP+B / Boulder + Hungry Man / New York

Client Kraft Heinz


Digital / Social Media & Viral Marketing - Single

Annual ID


2018 Awards

Total Points: 2




CP+B / Boulder, CO

PR / Marketing

ABMC / New York

Production Company

Hungry Man / New York
11 Dollar Bill / Boulder, CO
Soundspace / Boulder, CO

Media Company

Starcom MediaGroup / Chicago, IL

Creative Director

Dave Steinke
Peter Knierim


Hank Perlman


Jess Weber

Executive Creative Director

Adam Chasnow


Mott Hupfel

Content Strategist

Devin Reiter
Rob Hofferman
Anne Crosby
Ashley Huehnerfuss
Kaylin Goldstein
Emma Price

Digital Artist / Multimedia

Clark Jackson
Christian Robins

Music / Sound

Matthew Polis


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