The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Responsibly the beer
Agency McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Category
Digital / Social Media & Viral Marketing - Campaign
Annual ID
OS_DI18080M
2018 Awards
Total Points: 2
Merit
Credits
Agency
McCann Worldgroup Italy / Milan
MRM//McCann / Milan
McCann Worldgroup EMEA / London
Craft London / London
Quiet Please / Milan
Rapport Italy / Milan
Universal McCann / Milan
Production Company
Docartist / Milan
Think Cattleya / Milan
Art Director
Eoin Sherry
Michele Romani
Writer
Alessandro Sabini
Chief Creative Officer
Alessandro Sabini
Chief Digital Officer
Stefano Pozzo
Gennaro Palma
Chief Marketing Officer
Davide Gonzato
Executive Creative Director
Adrian Botan
Photographer
Stefano Campo Antico
Social Media Manager
Fabio Nobili
Digital Artist / Multimedia
Giorgia Raffaelli
Marina Guarino
Music / Sound
Ferdinando Arnò
Creative Team
Carmen Bristrian
Elia Morra
Sergio Lopez
Maddalena Crespi
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