The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

The World's First Baby Marathon

Agency Ogilvy / Johannesburg

Client Kimberly-Clark (Huggies)

Category

Digital / Social Media & Viral Marketing - Campaign

Annual ID

OS_DI18081M

2018 Awards

Total Points: 2

Merit

Credits

Agency

Ogilvy Johannesburg / Johannesburg
Ogilvy South Africa / Johannesburg

Media Company

MEC / Johannesburg

PR / Marketing

Kimberly-Clark / Johannesburg
Sabio Communications / Johannesburg

Production Company

Brand Foundry / Johannesburg
Creative Spark / Johannesburg
Produce Sound / Johannesburg
The Star Film Company / Johannesburg
The Upstairs Ludus / Johannesburg

Agency Producer

Abigail Schilperoort
Ane Wolmarans
Candice Shortt
Debbie Dannheisser
Dylan Robberts
Lauren McInnes
Nadine Mohammed
Stephanie Powell
Tanya Taylor
Tracey Edwards
Jemma Wilson
Tumi Mehale

Animator

Neil Pretorius

Director

Matthys Boshoff

Editor

James O'Sullivan

Creative Director

Catherine Wanliss
Gregory King

Executive Creative Director

Mariana O'Kelly

Chief Creative Officer

Pete Case

Chief Marketing Officer

John Clark
Morne Van Emmenes

Information Architect

Nicholas Bastiaanse

Music & Sound

Louis Enslin
Theo Potgieter

Programmer

Christopher Marais

Social Media Manager

Carla De Araujo
Refilwe Makamedi
Jennifer Human

Technical Producer

Graham Talbot

Creative Team

Ernst Van Der Merwe
James Alexander
Refilwe Mashatole

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