The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

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Agency We Are Unlimited / Chicago + DDB, New York / New York

Client McDonald's Corporation

Category

Digital / Social Media & Viral Marketing - Campaign

Annual ID

OS_DI18082M

2018 Awards

Total Points: 2

Merit

Credits

Agency

We Are Unlimited / Chicago
DDB New York / New York

Production Company

Furlined / Santa Monica
Cartel / New York
The Mill / Chicago
The Studio / Chicago
Lime / Chicago

Agency Producer

Jon Ellis

Editor

Andy McGraw

Producer

Ali Goldstone
Greg Shultz
Lauren Bleiweiss
Thatcher Peterson
Kiana Bicoy
Stacey Simcik
Susan Boyajan
David Thorne

Sound Designer

Nicholas Papaleo
Rohan Young

Executive Creative Director

John Hansa
Nate Able
Reuben Hower

Chief Creative Officer

Ari Weiss

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