The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

The Immunity Charm

Agency McCann Worldgroup India / Mumbai + McCann Health / Delhi

Client Ministry of Public Health, Afghanistan


Guerrilla Marketing

Annual ID


2018 Awards

Total Points: 2




McCann Worldgroup India / Mumbai
McCann Health / Delhi
McCann Health Global / Washington DC

Creative Director

Soumya Shiva Nagabhushan

Executive Creative Director

Prateek Bhardwaj

Chief Creative Officer

Prasoon Joshi

Chief Marketing Officer

Harshit Jain

Content Strategist

Dan Carucci

Product Manager

Kamya Elawadhi

Creative Team

Vaibhava Bhatnagar
Urvashi Das


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