The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

Loving "It"

Agency Grabarz & Partner Werbeagentur GmbH / Hamburg

Client Burger King Deutschland GmbH


Guerrilla Marketing

Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



Grabarz & Partner Werbeagentur GmbH / Hamburg

PR / Marketing

emanate GmbH / Hamburg
setup GmbH / Hamburg
Burger King Deutschland GmbH / Hannover

Production Company

Rabbicorn Films GmbH / Hamburg
Yessian Music GmbH / Hamburg

Media Company

Vizeum Deutschland GmbH / Hamburg

Chief Creative Officer

Ralf Heuel

Creative Team

Benedik Lemsky
Sarvin Ejtehadi
Tim Mangels
Jörg Nagel
Saskia Hinz
Iwo Zakowski
Jacqueline Burdet
Friderike Carolin Weiss
Hedwig Hartmann
Fernando Machado


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