The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

Sweet Change

Agency McCann Worldgroup India / Mumbai

Client Paytm

Category

Guerrilla Marketing

Annual ID

OS_DI18091M

2018 Awards

Total Points: 2

Merit

Credits

Agency

McCann Worldgroup India / Mumbai

Production Company

Collective Art / Mumbai

Agency Producer

Jeet Kalra

Designer

Arpan Kalita

Director

Saurabh Kabra

Editor

Satish Kataria

Executive Creative Director

Prateek Bhardwaj
Kapil Batra
Rohit Devgun

Chief Creative Officer

Prasoon Joshi

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