The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

Safe Cap

Agency GTB Brasil / São Paulo

Client Ford Motor Company


Guerrilla Marketing

Annual ID


2018 Awards

Total Points: 2




GTB Brasil / São Paulo

Production Company

PBA / São Paulo
Bolha / São Paulo
Antfood / Sao Paulo

Art Director

Fernando Lyra


Thiago Lins

Creative Director

Rodrigo Strozenberg

Creative Technologist

Icaro de Abreu

Executive Creative Director

Vico Benevides

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