The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

#Blood Normal Underwear

Agency AMV BBDO / London + Anais Albar / Paris + Dessu / Paris

Client Essity Libresse Bodyform


Guerrilla Marketing

Annual ID


2018 Awards

Total Points: 2




AMV BBDO / London

Design Firm

Anais Albar / Paris
Dessu / Paris

Art Director

Nadja Lossgott

Chief Creative Officer

Paul Brazier

Creative Director

Toby Allen
Jim Hilson


Anais Albar

Executive Creative Director

Alex Grieve
Adrian Rossi


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