The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

Fearless Girl

Agency McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

Client State Street Global Advisors


Craft / Art Direction - Single or Campaign

Annual ID


2018 Awards

Total Points: 2




McCann New York / New York

Design Firm

Visbal Sculpture, Inc / Delaware

Production Company

Traction Creative / New York

Art Director

Lizzie Wilson


Tali Gumbiner

Agency Producer

Nathy Aviram
Christine Lane
Deb Archambault


Nathan Troester


Doug Harrison
Brett Berman
Eric Perini
Bryan Roberts

Creative Director

Dov Zmood
Vince Lim

Chief Marketing Officer

Stephen Tisdalle

Content Strategist

David Broad

Music & Sound

Eric Johnson
Dan Gross

Social Media Manager

Gemma Craven


Share To

Related Awards





Follow Us