The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

#Whatmakesgreat

Agency Ogilvy UK / London

Client IBM

Category

Craft / Use of Digital Technology - Single or Campaign

Annual ID

OS_DI18099M

2018 Awards

Total Points: 2

Merit

Credits

Agency

Ogilvy UK / London

Art Director

Jamie Romain

Writer

Dan Shone

Agency Producer

Francois Camilleri

Director

Gareth Richards

Chief Creative Officer

Charlie Wilson

Chief Design Officer

Clayton Gray
Sian Hughes

Content Strategist

Nina Mynk

Creative Team

Samantha Hagans

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