The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

NEIGHBORHOODS

Agency GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow

Client Sberbank of Russia

Category

Craft / Data-Driven Personalization - Single or Campaign

Annual ID

OS_DI180101M

2018 Awards

Total Points: 2

Merit

Credits

Agency

GOOD / Moscow
GOOD DATA New York / New York

Media Company

Dentsu Smart / Moscow
Segmento / Moscow

Production Company

Hype production / Moscow

Art Director

Gleb Glonti

Agency Producer

Vit Abrams

Producer

Dina Plitukhina

Chief Creative Officer

Grisha Sorokin

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