The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

Anonymous Friend

Agency J.Walter Thompson / Sao Paulo

Client Alcoholics Anonymous

Category

Craft / Data-Driven Personalization - Single or Campaign

Annual ID

OS_DI180102M

2018 Awards

Total Points: 2

Merit

Credits

Agency

J.Walter Thompson / Sao Paulo

Production Company

Evil Twin / São Paulo

Editor

Marcus Prado

Photographer

Regis Fernandez

Producer

Marcia Lacaze
Maisa Delgado
Sergio Costa

Creative Director

Mariana Borga

Executive Creative Director

Humberto Fernandez

Chief Creative Officer

Ricardo John
Rodrigo Grau

Creative Team

João Gandara

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