The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

GREEN LIGHT RUN

Agency TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

Client adidas Japan

Category

Craft / Data-Driven Personalization - Single or Campaign

Annual ID

OS_DI18032S

2018 Awards

Total Points: 15

Silver

Credits

Agency

TBWA\HAKUHODO Inc. / TOKYO

Production Company

TOHOKUSHINSHA FILM CORPORATION / Tokyo
Voyager / Tokyo

Art Director

Yoshihiro Kono

Agency Producer

Hiroshi Miyamoto
Atsushi Matsuo
Masao Sudo
Yusuke Yasuda

Cinematographer

Yusuke Suga

Director

Keisuke Hakomori

Producer

Takashi Aso
Kenji Shigematsu
Yoshikatsu Higuchi

Creative Director

Takuya Ozaki

Chief Creative Officer

Kazoo Sato

Product Manager

Takuya Sugimoto
Riichi Kin

Creative Team

Norihito Takahashi
Chino Yamaguchi
Ryota Haraguchi
Takuro Amada

Tags

Share To

Related Awards

 

 

 

 

Follow Us