The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

YOURNALIST

Agency The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

Client EITB - Euskal Irrati Telebista

Category

Craft / Data-Driven Personalization - Single or Campaign

Annual ID

OS_DI180103M

2018 Awards

Total Points: 2

Merit

Credits

Agency

The Cyranos // McCann / Barcelona

Production Company

Xavi's Lab // Glassworks / Barcelona
Oxígeno / Barcelona

Chief Technology Officer

Xavi Tribó

Executive Creative Director

Pablo Colonnese

User Experience Designer

Joan Amat

Agency Producer

Alba Riart

Content Strategist

Oriol Bombí

Technical Producer

Artic Artic

Creative Team

Jaume Rufach
Eduard Cubel
Diego Alonso
Matías López Navajas
Fernando Diago
Carlos García-Munté
Xavi Teruel
Natalia Chillon

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