The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing


Agency The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

Client EITB - Euskal Irrati Telebista


Craft / Data-Driven Personalization - Single or Campaign

Annual ID


2018 Awards

Total Points: 2




The Cyranos // McCann / Barcelona

Production Company

Xavi's Lab // Glassworks / Barcelona
Oxígeno / Barcelona

Agency Producer

Alba Riart


Patricia Franquesa
Olga Duerto
Joan Coca

Executive Creative Director

Pablo Colonnese

Chief Technology Officer

Xavi Tribó

Content Strategist

Oriol Bombí

Technical Producer

Artic Artic

User Experience Designer

Joan Amat

Creative Team

Jaume Rufach
Eduard Cubel
Diego Alonso
Matías López Navajas
Fernando Diago
Carlos García-Munté
Xavi Teruel
Natalia Chillon


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