The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

Smart Bell

Agency FCB / Warsaw

Client AXA Polska


Innovation in Direct

Annual ID


2018 Awards

Total Points: 2




FCB Warsaw / Warsaw

Chief Creative Officer

Luis Silva Dias

Chief Technology Officer

Szymon PepliƄski

Product Manager

Monika Sosnowska

User Interface Designer

Adrian Dutkowski

Agency Producer

Robert Wawszczyk

Product Architect

Piotr Kubicki

Creative Team

Mikolaj Stefanski
Kaja Dobrzanska


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