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Category
Television / Short Form - Single
Annual ID
OS_FI18056M
About the Work
Liquid-Plumr had a problem. Whenever they advertised, people bought their competition. They needed a breakthrough way to own the one thing that the competition couldn’t—the ‘Plumr’ in their name. To make the Plumr famous, and ensure people chose Liquid-Plumr at shelf, we showed that, thanks to Liquid-Plumr’s clog-busting power, anyone can be a Plumr. By turning plumber’s crack into a badge of honor, we empowered people to see the Plumr within themselves. Featuring cracks of all professions, ethnicities, genders, and lifestyles, we drove home the idea that Liquid-Plumr makes anyone a Plumr.
2018 Awards
Total Points: 2
Merit
Credits
Agency
FCB / Chicago
Production Company
Lord + Thomas / Chicago, IL
Duck Pond / Marina Del Rey, CA
Whitehouse / Chicago, IL
Chief Creative Officer
Liz Taylor
Creative Director
Dean Paradise
Bruno Mazzotti
Nick Howard
Nick Stoner
Director
Ben Flaherty
Editor
Brian Gannon
Photographer
Lyle Vincent
Producer
Will St. Clair
Katie Roach
Music / Sound
Stump Mahoney
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