The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Film

Web of Fries

Agency Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica

Client Taco Bell


Television / Long Form - Single

Annual ID


2018 Awards

Total Points: 2




Deutsch / Los Angeles

Production Company

Motive Music / Santa Monica
Lime Studios / Santa Monica
RESET / Santa Monica
Union Editorial / Los Angeles

Chief Creative Officer

Pete Favat

Creative Director

Ken Slater


Joe Kosinski


Jim Haygood

Executive Creative Director

Brett Craig

Sound Designer

Mark Meyuhas

Agency Producer

Vic Palumbo
Paul Roy
Jamie Gartner

Creative Team

Marcus Cross
John Baker
Jamie Kiersted
Bobby O'Neill


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