The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Film

It's a Tide Ad

Agency Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles

Client Procter & Gamble - Tide

Category

Television / Long Form - Single

Annual ID

OS_FI18011G

2018 Awards

Total Points: 25

Gold

Credits

Agency

Saatchi & Saatchi / New York
Platinum Rye Entertainment - Talent Acquisition / Chicago

Media Company

Hearts & Science / New York

PR / Marketing

Procter & Gamble / Cincinnati
Taylor Strategy / New York
Marina Maher Communications / New York

Production Company

Rattling Stick / Los Angeles
Arcade Edit / New York
The Mill / Los Angeles
Personal Music / New York

Agency Producer

Jenny Read
Dani Stoller
Danielle Hallack

Cinematographer

Hoyte van Hoytema

Designer

Tom Hartman

Editor

Jeff Ferruzzo
Jeff Lopus

Producer

Joe Biggins
Jeff Shupe
Richard Ulfvengren
Richard McIntosh
Rachel Curl
Sila Soyer
Andrew Cravotta
Anatasia von Rahl
Marcus Speaker
Courtney Jenkins

Executive Creative Director

Paul Bichler

Chief Creative Officer

Javier Campopiano

Composer

Alexis Estiz

Digital Artist / Multimedia

James Allen
Tom Poole

Music & Sound

Philip Loeb

Social Media Manager

Mike Macias

Creative Team

Andrea Diquez
Nick Miaritis
Ryan Martin
Jennifer Brotman
Guillermo Betancourt
Jed Karnowski
Jennifer McGill
Courteney Case
Nayantara Mukherji
Alan Lin
Corina Arnal
Robin Oksenhendler
Lisa Rimmer
Sundar Raman
Vedran Miletic
Kimberly Doebereiner
Paul Chick
Jenny Maxwell
Alex Perez
Matthew Wormington
Daniel Bueckman
Scott Minor
Shari Wyler
Mariko Hunt
Cate French
Kevin Bonnesen
Claire Richard
Steven Signore
Rebekah Hsiung
Jeremy Carey
Matt Greenberg
Kristen Grey
Sam Levy
Neil Messing
Jack Knobloch
Lori Heckman Golden
Brad Griffiths
Megan Ryan
John Liporace
Travis Rexroad
Brianna Kauffman
Alex Stathis
Kayla Kaplan
Halley Barnes
Joydeep Dey
Lindsay Kamin
Dustin Sveum
Samantha Halpern
Marissa Festante
Alex Taylor
Sam Riber
Jordan Futscher
Rob Sipniewski

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