The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Film

Nothing Beats a Londoner

Agency Wieden+Kennedy / London + Time Based Arts / London

Client Nike


Cinema Advertising

Annual ID


2018 Awards

Total Points: 25

Gold Pencil



Wieden+Kennedy / London

Production Company

Riff Raff / London
Final Cut / London
Time Based Arts / London
750mph / London
Mr Pape / London


Nicolas Loir

Creative Director

Mark Shanley
Paddy Treacy

Creative Technologist

Simone Grattarola


Megaforce .


Joe Guest

Executive Creative Director

Tony Davidson
Iain Tait

Sound Designer

Sam Ashwell

Agency Producer

James Guy
Michelle Brough
Rose Fairley

Digital Artist / Multimedia

Francois Roisin
Sheldon Gardner
James Allen

Music / Sound

John Connon

Creative Team

Tom Corcoran
Tom Bender


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