The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Film

Irresistibly pointless trueview ads

Agency Akestam Holst / Stockholm

Client IKEA Sweden

Category

Online Films & Video / Long Form - Campaign

Annual ID

OS_FI18149M

2018 Awards

Total Points: 2

Merit

Credits

Agency

Akestam Holst / Stockholm

Production Company

Bacon STH / Stockholm
Talent Group / Stockholm

Designer

Sara Bellafesta

Director

Martin Werner

Photographer

Daniel Valdhiem

Producer

Rickard Björlin
Leila Widgren

Content Strategist

Jerker Winther

Product Manager

Mimmi Grafstrom
Kjell Mansson
Agneta Oppenheim

Creative Team

Jesper Holst
Mark Ardelius
Magnus Jakobsson
Ida Persson

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