The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Film

The World's First Baby Marathon

Agency Ogilvy / Johannesburg

Client Kimberly-Clark (Huggies)


Online Films & Video / Varying Length Campaign

Annual ID


2018 Awards

Total Points: 2




Ogilvy Johannesburg / Johannesburg
Ogilvy South Africa / Johannesburg

PR / Marketing

Kimberly-Clark / Johannesburg
Sabio Communications / Johannesburg

Production Company

Brand Foundry / Johannesburg
Creative Spark / Johannesburg
Produce Sound / Johannesburg
The Star Film Company / Johannesburg
The Upstairs Ludus / Johannesburg

Media Company

MEC / Johannesburg


Neil Pretorius

Chief Creative Officer

Pete Case

Chief Marketing Officer

Morne Van Emmenes

Creative Director

Catherine Wanliss
Gregory King


Matthys Boshoff

Executive Creative Director

Mariana O'Kelly

Information Architect

Nicholas Bastiaanse


Christopher Marais

Agency Producer

Abigail Schilperoort
Ane Wolmarans
Candice Shortt
Debbie Dannheisser
Dylan Robberts
Lauren McInnes
Nadine Mohammed
Stephanie Powell
Tanya Taylor
Tracey Edwards
Jemma Wilson
Tumi Mehale

Music / Sound

Louis Enslin
Theo Potgieter

Technical Producer

Graham Talbot

Creative Team

Ernst Van Der Merwe
James Alexander
Refilwe Mashatole


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