The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Mobile

AAMI SmartPlates

Agency Ogilvy Australia / Melbourne

Client AAMI



Annual ID


2018 Awards

Total Points: 10

Bronze Pencil



Ogilvy Australia / Melbourne


Alex Little

Chief Digital Officer

Alistair Bruyns
Jason Davey

Chief Technology Officer

Tim Chapman

Creative Technologist

Josh Bondy
Gina Hughes
Alex McNeilly


Kate Aurel-Smith

Executive Creative Director

David Ponce de Leon

Creative Team

Sarah Bailey
Belinda Bassingthwaite
Belinda Danks-Woodley
David Fox
April Gore
Sonia Heng
Jessica McColl
Michael McEwan
Gavin McMillan
Bronte Tarn-Weir

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