The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Mobile

41 Steps

Agency TBWA\Chiat\Day / Los Angeles

Client Gatorade


Use of Technology

Annual ID


2018 Awards

Total Points: 2




TBWA\Chiat\Day, Los Angeles / Los Angeles

Production Company

Bewilder / Capetown
ILOVEDUST / Portsmouth

Agency Producer

Dena Moore

Creative Director

Mark Peters
Doug Menezes

Chief Creative Officer

Renato Fernandez

Content Strategist

Scott MacMaster
Martin Ramos
Abigail Weintraub

Product Manager

Jerico Dig Cabaysa
Robyn Morris
Brittany Luhrsen
Erin Moffett
Connor Wudrick
Alice Pavlisko
Laura Drabkin
Eugene Gandia
Kevin Castro
Judy Brill

Creative Team

Ben Tolbert
Paulo Cruz
Chris Juhas


Share To

Related Awards





Follow Us