The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Mobile

Snapchat Music Video

Agency BBDO / New York + NorthKingdom

Client Bacardi


Use of Technology / Augmented Reality (AR)

Annual ID


2018 Awards

Total Points: 2




BBDO / New York

Production Company

North Kingdom


Mathias Lindgren

Chief Creative Officer

David Lubars
Greg Hahn

Executive Creative Director

Danilo Boer
Marcos Kotlhar

Agency Producer

James Young
Sho Matsuzaki

Music / Sound

Major Lazer Ft. Machel Montano & Konshens

Technical Producer

Magnus Ostergren
Felix Hill
Daniel Isaksson


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