The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Mobile

IKEA Place

Agency SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam

Client IKEA


Use of Technology / Augmented Reality (AR)

Annual ID


2018 Awards

Total Points: 2




SPACE10 / Copenhagen

Design Firm

Norgram / Copenhagen

Production Company

Twnkls / Rotterdam
Plan8 / Stockholm
Set Snail / Aarhus


Bryan Wolff

Agency Producer

Gerben Harmsen
Calle Stenqvist

Sound Designer

Andreas Jeppsson

Content Strategist

Bas van de Poel

Product Manager

Daniel Friis
Daniel van der Schoor


Mattijs Driel
Marvin Fredriksz
Jefferson Scomacao
Colin Rullkotter
Chris Boshoff
Borislav Stoev
Klaas Nienhuis
Morten Claussen
Brian Lund Lauridsen

Technical Producer

Kevin Vriens


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