The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Print & Outdoor

The Soy Sauce Prints - Flounder Fish

Agency Ogilvy & Mather Japan GK / Tokyo

Client Sagawa Shoyu Inc.


Publishing / Magazine - Single

Annual ID


2018 Awards

Total Points: 15

Silver Pencil



Ogilvy & Mather Japan GK / Tokyo

Production Company

Hogarth & Ogilvy Inc. / Tokyo

Chief Creative Officer

Ajab Samrai

Creative Director

Ajab Samrai


Dixon Wong

Executive Creative Director

Ajab Samrai


Ken Konno

Creative Team

Takuya Murakami


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