The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Print & Outdoor

Tug of War - Boy

Agency VML / New York + LEGOLAND Florida Resort / Winter Haven

Client LEGOLAND Florida Resort


Promotional / Collateral / Posters - Single

Annual ID


2018 Awards

Total Points: 2




VML / New York
VML / Kansas City

Internal / In-House Agency

LEGOLAND Florida Resort / Winter Haven

Production Company

Studio Nuts / Rio de Janeiro

Art Director

Gabriel Jardim


Guto Monteiro

Chief Creative Officer

Debbi Vandeven
Mike Wente

Executive Creative Director

Harsh Kapadia

Product Manager

Rex Jackson
Audrey Padgett

Agency Producer

Tamara Lund

Creative Team

Becka Vigorito
Julia Mooradian


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