The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2018 One Show - Print & Outdoor

Made of Brazilian Summer

Agency AlmapBBDO / São Paulo

Client Alpargatas


Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

Annual ID


2018 Awards

Total Points: 2



Chief Creative Officer

Luiz Sanches

Executive Creative Director

Bruno Prosperi

Production Company

Gelmi / São Paulo
Motor Niveo / São Paulo
Black Madre / São Paulo
Adelmo Art / São Paulo
Estúdio Alê Catan / São Paulo


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