The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Print & Outdoor

The Safest Embrace

Agency TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris

Client Michelin


Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

Annual ID


2018 Awards

Total Points: 2




TBWA\Chiat\Day / New York
TBWA\Paris / Paris

Production Company

Gloss / New York

Art Director

Deniz Marlali

Chief Creative Officer

Chris Garbutt


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