The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Print & Outdoor

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Agency Cossette / Toronto + Cossette / Montreal

Client McDonald's Restaurants of Canada Limited


Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

Annual ID


2018 Awards

Total Points: 25

Gold Pencil



Cossette / Toronto
Cossette / Montreal

Chief Creative Officer

Carlos Moreno
Peter Ignazi

Creative Director

Craig McIntosh
Jaimes Zentil

Agency Producer

Raquel Mullen


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