The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Print & Outdoor

The Soy Sauce Posters

Agency Ogilvy & Mather Japan GK / Tokyo

Client Sagawa Shoyu Inc.

Category

Craft / Art Direction - Single or Campaign

Annual ID

OS_PO18053G

2018 Awards

Total Points: 25

Gold Pencil

Credits

Agency

Ogilvy & Mather Japan GK / Tokyo

Production Company

Hogarth & Ogilvy Inc. / Tokyo

Chief Creative Officer

Ajab Samrai

Creative Director

Ajab Samrai

Editor

Dixon Wong

Executive Creative Director

Ajab Samrai

Typographer

Ken Konno

Creative Team

Takuya Murakami

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